Lay Bare Website

A brand-centered marketing website with campaign-friendly sections.

Lay Bare lacked a centralized, modern web presence to present their distinct beauty brands and service offerings to the public. Without a dedicated digital platform, potential clients faced friction when attempting to locate local branch details or explore service menus. Additionally, the business operated with zero telemetry into customer interest metrics, leaving marketing strategies without key search and interaction data.

Built a custom single-page application from scratch using Vue.js and Tailwind CSS that streamlined how clients explore service offerings and locate nearby branches. Integrated Google Analytics and technical SEO to provide the marketing team with full visibility into client search intent, establishing clear tracking for direct site traffic, organic brand search volume, key page views, and outbound social clicks.